Doing “better” is the lowest bar. The environmental impact of IT keeps rising. The IT industry is responsible for an estimated 2–4% of global CO₂ emissions, e‑waste is outpacing recycling five to one, and Scope 3 emissions remain a blind spot in many organisations. Incremental change will not close the gap. We need to go beyond.
Today we are announcing The New New® and sharing why “We go beyond” now defines our brand promise and our practice. It is not a campaign line; it reflects how we design, remanufacture, verify and support laptops so organisations can meet sustainability goals without compromising performance, consistency, or cost.
The New New: Remanufactured Laptops for Sustainable IT
At Circular Computing, “going beyond” is our consistent mindset and is the foundation for our product and our success. Our mission began with a bold question: how can we remanufacture a laptop to be as good as new?
The New New is our commitment to remanufacturing laptops that mirror ‘new’ in every way while advancing sustainable IT and the circular economy. Our research backed Circular Remanufacturing Process™, delivers an unrivalled ‘like new’ cosmetic renewal and an RMA of less than 3%. Each HP, Dell and Lenovo laptop is Windows 11 ready, equal to or better than new in performance, and carbon neutral.
Why “We go beyond” is Necessary for Sustainable IT
Sustainable IT is now a strategic lever. Laptops are among the most carbon intensive items a business procures, with the manufacture of a single new device generating around 331 kilograms of CO₂ and consuming significant water and minerals. With the UK’s sharpened focus on Scope 3 emissions, embodied carbon can no longer be ignored.
Going Beyond: Five Ways We Raise the Bar
Our mindset is simple: if the standard is good, we go beyond it. If a barrier exists, we remove it. Below are five areas where that stance is visible.
- The New New Standard: Quality beyond the BSI Kitemark
We built the world’s first dedicated laptop remanufacturing facility to answer a tough brief: how can we remanufacture a laptop to be as good as new? The outcome is our world leading Circular Remanufacturing Process, certified to the BSI Remanufacturing Kitemark and designed to exceed it. Our process has 360 stages and is a meticulous 5+ hour journey per laptop delivering unrivalled quality and consistency you can rely on.We remanufacture laptops that are:
- Equal to or better than new
- Unrivalled ‘like new’ cosmetic renewal
- RMA of less than 3% at scale
- Windows 11 ready for enterprise deployment
Quality is not negotiable. It is engineered into every step of our remanufacturing process and checked across every device.
- The New New Standard: Redefining Carbon Offsetting
The problem we’re addressing is the significant carbon footprint of new technology. Most of a laptop’s CO₂ emissions come before it reaches your desk and before its final travel to get to you, it is production that creates the vast majority of it.
By choosing a Circular Computing remanufactured laptop, organisations prevent approximately 316 kg CO₂ compared to buying new. Every device is certified carbon neutral, supported by:
- A certified carbon offset certificate.
- Annual independent verification by Carbon Footprint (ISO 14064-1, GHG Protocol).
- Remaining emissions offset through accredited sustainability projects.
Choosing remanufactured laptops is practical decarbonisation. It reduces embodied emissions today and makes ESG reporting clearer tomorrow.
- The New New Standard: Tackling E-Waste
Ewaste is the world’s fastest growing waste stream. In 2022, the world generated 62 million tonnes which is enough to fill 1.55 million 40tonne trucks circling the equator and it is growing five times faster than recycling can keep up, according to the UN’s Global Ewaste Monitor.
Our Circular Remanufacturing Process reuses 99% of original materials; the remaining 1% becomes part of our spare parts library or is recycled into pallets. With a catalogue of over 180,000 spare parts, we keep devices in productive use for longer, cut ewaste, and conserve scarce resources.
Our vision is straightforward: reusing tested components should become the norm. The New New makes that norm attainable.
- The New New Standard: Ending Uncertainty in the Second ‑User Laptop Market
For years, the second user laptop market was defined by A/B/C grades and variable quality. We go beyond grades. We didn’t create another product tier. Circular Computing has rewritten the story of the second-user laptop market. We removed uncertainty. No A/B/C grades. Whether you need 5 or 5,000 laptops, you receive the same consistent, premium-grade standard.
- The New New Standard: Conserving Water & Supporting Communities
Manufacturing a new laptop requires over 190,000 litres of water. That is a stark signal that business as usual depletes vital resources. We go beyond avoidance. In addition to the water saved by remanufacturing, every laptop purchased provides clean water to a family in need for a week.
Access to safe water improves health outcomes, supports education, and reduces the burden borne by women and girls who often collect water for their households. With 703 million people, nearly one in ten lacking access to safe water, practical contributions matter. Choosing remanufactured laptops is a tangible way to conserve water in the supply chain and deliver direct social impact.
We see “We go beyond” as a journey, not a destination. From our state‑of‑the‑art facility to the way we test, calibrate and finish each device, our aim is to mirror ‘new’ at every stage and then improve it where possible.
What The New New Means for Your Organisation
The New New is a pledge to combine innovation and sustainability without compromise:
- Sustainable IT that advances ESG while meeting user expectations.
- Circular practices that keep resources in play, support Scope 3 reporting, and shrink embodied carbon.
- Remanufactured laptops that are cost-effective comparable to new models
When you choose Circular Computing, you’re not just choosing a product; you’re buying what we believe is becoming The New New.
Our remanufactured laptops are:
As good as new.
More sustainable than new.
Lower cost than new.
The New New.
