Marching Towards Sustainability: Earth Hour 2024 and the Role of Sustainable IT  

earth hour

As the world grapples with the escalating climate crisis, Earth Hour 2024 offers a beacon of hope. This global movement organised by the World Wildlife Fund (WWF), unites millions in a symbolic gesture: switching off lights for an hour to highlight the urgency of environmental action.

The Climate Crisis: A Stark Reality

According to the National Oceanic and Atmospheric Administration’s (NOAA) 2023 Annual Climate Report, the combined land and ocean temperature has surged by approximately 2° Fahrenheit since 1850. Alarmingly, the rate of warming since 1982 is more than triple: 0.36° F per decade.

These rising temperatures are no longer an abstract threat but a harsh reality, contributing to catastrophic events such as heatwaves, wildfires, floods, tropical storms, and hurricanes. The World Health Organisation (WHO) warns that these emergencies are increasing in scale, frequency, and intensity due to climate change.

Research indicates that 3.6 billion people already live in areas highly susceptible to climate change. Between 2030 and 2050, it is expected to cause approximately 250,000 additional deaths per year from undernutrition, malaria, diarrhoea, and heat stress alone. The direct damage costs to health could reach between US$ 2–4 billion per year by 2030.

Earth Hour: A Call to Action

Earth Hour, a global event taking place on Saturday, March 23rd, presents an urgent call to action in response to our planet’s escalating crisis. In the previous year, over 410,000 hours were dedicated to Earth by supporters spanning more than 190 countries.

“Earth Hour has grown into the world’s biggest grassroots movement to protect our planet,” says Rachael Lance, Head of Individual Giving at WWF-Australia.

Give an Hour for Earth 

This year, WWF is striving to make the #BiggestHourForEarth even larger. Participants are encouraged to spend 60 minutes on positive action for our shared home. This could involve anything from recycling to learning more about sustainable practices.

As part of this global movement, Circular Computing invites you to consider how sustainable IT practices can contribute to a greener future. Refurbishing, recycling, and remanufacturing IT equipment can significantly reduce environmental impact and contribute to cost savings.

WWF Case Study: A Model for Sustainable IT Procurement

We are proud to have partnered with WWF in their journey towards sustainable IT procurement. In line with their sustainability goals, WWF procured an initial 560 remanufactured laptops from us, demonstrating the viability and benefits of a circular economy in the IT sector.

The partnership did not stop at procurement; WWF also opted into our buy-back scheme, ensuring their IT equipment continues to be used and reused, reducing waste, and further minimising their environmental impact. This truly circular approach to IT procurement sets a powerful example for other organisations to follow. You can read more about this successful partnership here: WWF Case Study – Circular Computing™.

But how can just an hour change the world?

Earth Hour challenges you with a simple task: switch off and dedicate 60 minutes to making a positive impact on our planet.

Just one hour? Indeed, a mere 60 minutes. It might seem insignificant, but when you join forces with others across Asia, Africa, North and South America, Oceania, and Europe – supporters from over 190 countries and territories – that single hour multiplies exponentially. Together, we can create the Biggest Hour for Earth.

Join the Movement

We invite you to join us in observing Earth Hour on March 23rd, 2024. Together, we can make a difference. Switch off your lights, power up your commitment to sustainability, and let us bring our world back to life.

To explore the critical issue of climate change further and discover the potential of circular solutions, check out our previous blog post: Climate Change: The Critical Issue and the Circular Solution (

Remember, every action counts. Your commitment to sustainable IT practices can help shape a future where both people and nature thrive.

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