To combat the environmental damage and harm caused to human health by eWaste in developing countries

Many millions of tons of ICT WEEE is sent to Ghana and Hong Kong illegally and disposed of without any duty of care to that society or the environment. Vulnerable societies are desperate for income and are insufficiently educated around issues of safe disposal. This creates a very dangerous environment. Carcinogens are created by the burning of materials to salvage valuable scrap, inflicting life-long damage to the residents. Reversal wants to see more product making its way to legitimate recycling centres for re-use and repurposing/re-entry into the circular economy instead.