Financial Services Embrace Long-Term Sustainability: Profit with Purpose   

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The financial sector is transforming, as CEOs increasingly prioritise long-term sustainability over short-term gains. This pivotal move revealed in a recent PwC survey spanning 105 countries and 1,117 financial services CEOs, underscores a paradigm change within the industry. Read the full findings of the survey here: Top CEOs Prioritise Climate Response Over Profits in Financial Sector ( 

Driven by pressing environmental challenges and growing societal demands, financial leaders are awakening to the economic and social imperatives of sustainable practices. No longer viewed solely as an ethical concern, sustainability is now recognised as a strategic growth driver. CEOs acknowledge its power to enhance reputation, cultivate customer loyalty, and unlock new market opportunities, paving the way for a future where profit and purpose coexist. Read about the strategies the top CIOs and CEOs are adopting to become more sustainable in our previous blog How Top CIO & CTO Leaders Are Becoming More Sustainable – Circular Computing™

This strategic pivot manifests in the willingness to reimagine traditional business models. Green financing, impact investing, and sustainable supply chain management are gaining traction, as executives explore innovative approaches that harmonise profitability with environmental responsibility. 

Climate Change: A Catalyst for Financial Transformation

A significant 19% of CEOs surveyed see climate change as a crucial driver for their businesses, with this number expected to reach 30% within three years. These figures paint a clear picture: climate change is no longer a distant threat, but a present reality demanding immediate action from the financial sector. 

The financial implications of climate change are vast and multifaceted, impacting everything from resource availability and regulatory landscapes to consumer preferences and supply chain disruptions. Ignoring this reality is no longer an option. 

Fortunately, the survey also reveals a growing awareness of this urgency. Financial leaders are increasingly exploring solutions like green financing, a market projected to reach $150 trillion by 2030, to support renewable energy projects and sustainable infrastructure. Impact investing, channelling capital towards initiatives with positive environmental and social impact, is also seeing a surge in popularity. 

However, recognising the problem is just the first step. Action is crucial. Implementing sustainable supply chain practices to reduce emissions and resource consumption is key. Additionally, upskilling the workforce through green skills training is vital to bridge the gap between awareness and action.  

Green Ambitions, Skills Gap Hinders Progress 

While nearly half of firms acknowledge the need for climate-aligned financial products, only a similar proportion translate this awareness into action. This highlights a concerning discrepancy between ambition and execution, potentially hampered by a significant skills gap. 

PwC’s Green Jobs Barometer paints a stark picture: the number of green job vacancies in the UK financial sector has quadrupled in just two years (from 4,900 to 16,700). This surge reflects the growing need for climate expertise, yet less than half of firms dedicate resources to upskilling their existing workforce with these crucial green skills. 

This skills gap poses a substantial hurdle to the financial sector’s sustainability ambitions. With vast green investments required to achieve net-zero targets, skilled professionals are essential to navigate this complex landscape. From developing green financing solutions to analysing climate risk, expertise in sustainability will be pivotal to success. 

The good news? Industry awareness is rising. More firms are recognising the significance of climate-friendly products and services. Now, it’s time to turn awareness into action by bridging the skills gap. By investing in green skills training, the financial sector can empower its workforce and spearhead the transition towards a sustainable future. 

Towards a Sustainable Future 

The financial sector’s shift towards long-term sustainability is a positive step forward. However, there is a clear need for more action, particularly in creating climate-friendly products and investing in green skills. 

At Circular Computing, we hold the world’s first BSI Kitemark for remanufactured laptops and stand ready to offer sustainable IT solutions that meet the needs of businesses across sectors. However, our journey doesn’t stop at remanufacturing laptops. We aim to influence the industry, advocating for a circular economy where waste is minimised, and resources are maximised. Our mission is to challenge the status quo, urging businesses to reconsider their operational models and embrace sustainable alternatives. Read our blog on remanufacturing here: Beyond Secure Recycling: Embracing Remanufacturing for a Sustainable and Empowered Enterprise (

Case in Point: The Royal Mint’s Sustainable Transformation 

One case that stands out in the drive towards sustainability outside of the tech industry is The Royal Mint. They achieved remarkable sustainable outcomes by purchasing just 224 of our laptops. They sequestered 134,400 kgs of carbon emissions, planted 1,120 trees through our reforestation partnerships, saved 42,560,000 litres of water, and produced zero e-waste. The organisation has adopted remanufactured, carbon-neutral laptops as part of its sustainable IT strategy. You can read about their journey here: The Royal Mint Case Study – Circular Computing™

At Circular Computing, we understand that achieving long-term sustainability is a collective effort. It’s not just about what we can do as a company, but also about how we can inspire others to follow suit. That’s why we are committed to creating a more ethical, sustainable, and socially responsible way to buy enterprise-grade IT.  

The path to long-term sustainability requires a concerted effort from all of us. As pioneers in sustainable technology, we invite you to join us in our mission. Together, we can shape a world where technology serves not just our immediate needs, but also the long-term health of our planet. 

The financial sector is undergoing a significant shift, with CEOs prioritising long-term sustainability over short-term gains. This trend, highlighted by a recent PwC survey, reveals a paradigm change within the industry. 

This trend is driven by environmental challenges and societal demands, and is reflected in rising adoption of green financing, impact investing, and sustainable supply chains. Climate change is a major driver for the financial sector, with 19% of CEOs seeing it as crucial for their businesses. 

Sustainability is no longer just an ethical concern, but a strategic growth driver. However, a skills gap in green expertise hinders progress, highlighting the need for investment in green skills training. The Royal Mint’s successful adoption of sustainable IT solutions demonstrates the potential for positive impact. By embracing sustainability, the financial sector can shape a more ethical and responsible future. 

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