The Reversal initiative has been created in response to the growing evidence to support detrimental social & environmental impact at the hands of the ICT industry, which is largely unaddressed or misunderstood. 

In our office, the phrase “did you know...” was a frequent conversation starter, followed by a barrage of facts discovered on the journey to building Circular Computing™...

What we discovered was mass destruction, on an industrial scale, all in the pursuit of selling new computers. Over several decades this has done irreparable harm to people & our planet. 

Why? Because, for decades the ICT industry has relied on a business model where planned obsolescence is designed into products as standard. Users are fed constant upgrade cycles every 3-4 years, based on the false assumption that “newer is better”.

Our Reversal initiative was born to prove that we can create a successful business and meet the IT needs of other successful businesses whilst reversing some of the damage caused by previous manufacture and disposal of computer and ICT products.